This site's own materials are direct: the brand uses "may" language for each benefit claim, and this site keeps that hedge rather than firming it up into a promise.
"May increase energy" and "may reduce cravings" are hedged, conditional claims from the brand itself — a real, meaningful difference from an unconditional promise like "increases energy."
Firming up a brand's own hedged language into a confident claim would misrepresent what the brand itself is actually stating — worth reading every benefit claim with that same "may" qualifier attached.
Get the ingredient list and guarantee terms confirmed in writing first.
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